Making an Impact Online by Antoin O Lachtnain

Author:Antoin O Lachtnain
Language: eng
Format: epub, pdf
Publisher: Bloomsbury Publishing
Published: 2011-09-15T00:00:00+00:00

Getting other sites to link to you

Page optimisation (improving the use of keywords) alone is not enough to get your website to appear high up in the search engines, particularly if there are a lot of competing sites. Where there are a number of websites with similar keywords, the search engines will usually rank them in terms of ‘link popularity’. A site’s link popularity basically depends on how many other sites link to it. More popular, authoritative sites are generally given more weight than small sites when calculating link popularity.

The best way to get page links is by producing very good content that people are interested in and that is ‘linked to’ frequently by other websites. The following are some typical ways to present this great content.

Have articles published on other websites, and make sure that your Web address appears with the article. As well as providing links for search engines, this is a good way of building a profile for yourself and your business. Writing these articles does take time and effort, but can provide valuable rewards.

have a blog, hosted on your own domain name, on which you post interesting and current content. If the content is good and up to date, you can attract others to link to you. Again, the benefits of having a blog go beyond just appearing in search engines. If you have a blog hosted on another domain name, you can help improve your page ranking by writing occasional stories about your company.

issue regular press releases with news about your business on your site, and follow up by submitting the releases to industry or local websites. If your news is interesting and well presented, you will attract at least some links. News on a website also gives the site a fresh look.

These strategies can also be pursued more aggressively. If you can convince a journalist to write a story for a major newspaper with a website, and to include a link to your site in the story, that will have a significant impact on your link popularity. Another strategy is to court controversy – if you use your website or blog to put forward contentious views, it is far more likely to attract links and visitors. While this is a good way to build link popularity, it won’t necessarily be good for your business, though.

There are a variety of tools and services available on the market to help you to optimise your website further. Do use these tools with care, thought, and avoid trying to fool the search engines into giving you an incorrect ranking or associating incorrect keywords with your Web pages. Some techniques may even result in your site being blacklisted. The website of a major international car manufacturer was completely removed from the Google search engine for a while, because it extensively used the controversial ‘doorway’ technique, where search engines are presented with a different version of the home page from the standard one shown to visitors. ‘Link farming’, a technique

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.